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Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

My brand of choice today is Samsung. The reason I chose this brand was, because of their love for the newest technology. Samsung was founded by Lee Byung-chul in 1938 as a trading company in Seoul , but surprisingly as a grocery store trader , Lee first traded noodles and then later moved on to… Read more

So what keeps customers coming back to a brand. Their reputation and how they treat their customers. The way in which the brand message is put to customer attention, through employees interaction directly or indirectly through online support or a customer support line. With a brand portfolio brands need to keep in mind that the… Read more