My First Blog Post

What I stand for !

I created this blog to voice my opinions on a brand I love and always support. Cotton on , why this brand you may ask. Well it is not because I decided to chose a local South African brand ,but rather a business that I think stands for more than what we all think.

What really makes me think about in regards to this brand is how ethical are they really. Cotton on stands for ethical behavior in the company , but in reality it is not shown to be. Cotton On produces high quality pieces of clothes at a cheaper price , but yet they don’t take into a account the amounts of chemical waste they pollute into our earth . They are one of the many companies that seem to have the best interest out for their consumers but don’t ever mention anything about the environmentally issues at hand.

Cotton On’s Brand identity

My view on Cotton On is yes to their consumers they promote how they stand for charities that help the less fortunate kids in rural areas , but why cant they brand identity be more than just selling fashionable quality clothes at cheaper prices. Why not stand and give portions of their profits into campaigns that will save our planet from all the waste and pollution their factories give off into the environment. Why does no one speak about that?

Let me set aside my feelings on this matter and talk from a loyal consumer of Cotton On. Regarding the visual and verbal language it means how a consumer feels about brand and all the extra components that makes their consumers come back. How the employees treat their buyers as well as their stakeholders. From the moment they walk in they need to have the best experience possible. The brand message needs to be emphasized to the highest extent to keep a loyal consumer base.

In regards to the brands voice what makes them stand out from the rest of the clothing brands in South Africa I would say their up to date fashion trends , the new campaigns that are very well put together and you feel a sense of value by contributing towards a charity that will help and change peoples lives. If Cotton On were a person would you approach them would you feel a sense of loyalty with them or would you feel a sense of negatively due to all the pollution and unfriendly employees in store. The choice is completely yours to make but it must be based off past experience with the brands mission.

What do we associate Cotton On with the red logo and the brown background or do we associate them with good quality goods at a reasonable price.

The Brand story is what makes the brand more it makes it more personal. The brand story would be something that makes in memorable for consumers remember the brand and creates consumers with the opportunity to become more real.

Cotton On’s social media presence how they promote themselves through their platforms and how they keep attracting new consumers , as well as they loyal consumers interested in them. Many companies struggle with Social media , but I think Cotton On is doing a good job. They have a Perks Card that allows you to earn points on purchases and with every 100 points earn , you receive R100 off on a barcode voucher vaild for a few months. This allows your consumers to keep coming back for more and your businesses word of mouth will spread around much faster.

I stand for the quality of the,brand but not the side affects on the pollution to the earth.