My brand of choice today is Samsung. The reason I chose this brand was, because of their love for the newest technology. Samsung was founded by Lee Byung-chul in 1938 as a trading company in Seoul , but surprisingly as a grocery store trader , Lee first traded noodles and then later moved on to import and trading electric home items.

Branding strategy

If I had the opportunity to pitch a branding strategy to Samsung I would use a Market Penetration or a Market Development. Why? With Samsung for them to grow they need to develop new and better products. They are already selling Smartphone’s , TVS and other gadgets so creating a new and improved product will allow the brand to grow and keep their consumer base and get new consumers interested in their products. Samsung will reach attention from new consumers on their new products, but will also keep that competitive edge to an extent as their competitors Huawei are creating very simply Smartphone’s as Samsung for a cheaper price. The question is how will Samsung ensures that their products are of a higher quality to their competitors. Through advertisings features on their products that competitors do not offer. Establishing the difference between Samsung and competitors, increasing advertising efforts, or cutting prices. With Market Development it’s all about selling more products to existing customers and a new market. Creating a new product falls in line with regards to Samsung.

Risks and Benefits

The company uses leveraging capabilities gained in a country to use them in others. It helps SE to adapt his products quicker and easier than its competitors. Also present in most of the countries, SE can compensate the risks of a failing market, balancing activities across the markets. It’s such a risk for Samsung to slow down their production line or for them to take any more risks in the competitive scene. It has not been easy for Samsung as a brand the past few years has the increase in competitor’s products and the quality at which the products are.

Samsung creating a new Smartphone the Galaxy 7 note which was a great risk, as Samsung invested a big amount of money in the production and advertisings of the newest waterproof Smartphone. They tried a new approach with the advertisings giving it a more human feeling ,but it ended up not being a safe option as the production was a fail and resulted in unhappy customers and a lot of money wasted in production. There will always be a risk involved with creating new products , as people may not like the designs and the quality may not be to their standards and will result in a great lose in profits for the brand.

What I recommend

With Samsung I would not recommend going for co-branding as Samsung has such a wide variety of electronics, they not need to partner up with another brand to boost sales or increase a consumer base as the products with advertising the features sale the product. An endorsement strategy is one of the options that Samsung have taken on, by contracting celebrities international endorsement deal to give the brand a wider audience to reach. For example, Jamaal Rolle a celebrity artist signed a deal November 2017. Samsungs goal for their future growth firstly will be to grow their market shares South Korea is making efforts to boost the revenue and to maintain double digits margin. This will be achieved by reducing their product costs. Secondly, they are the largest DRAM supplier and have received a lot of oversupply which slows down the laptop and results in decreased sales. Improving this system in the future will be highly important in launching new products.

Having a clear vision for this brand may become tricky, but it they stick to strategy listen to their consumers. Staying on brand, focusing on increasing brand awareness through celebrities endorsements, marketing, advertising and focusing on increasing their market share. This will be where Samsung can stay a trusted brand of high quality.

Here is a comment left by Jefferson Han a computer scientist “If you watched companies such as Sony and Samsung grow, they focused first on features and then on industrial design, which made their products look and feel better.” https://www.azquotes.com/quote/1276146?ref=samsung

This shows you that Samsung is doing something different that has very rewarding outcomes for the brand by being different , focusing on what their best features are that know will catch the attention of their target audience.

Samsung is a brand I would love to work with and learn how they develop all this amazing features and designs of their line of products. What they want to be in the next few years and how they suggest the best branding strategy will be for them.

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So what keeps customers coming back to a brand. Their reputation and how they treat their customers. The way in which the brand message is put to customer attention, through employees interaction directly or indirectly through online support or a customer support line. With a brand portfolio brands need to keep in mind that the management of the sub brands need to be managed at all times. In respective to consumers needs , price and quality perception.

A brand, including its sub-brands, is depicted across consumers’ minds, showing them where each brand is located in the entire portfolio of brands, its unique characteristics and which brand will satisfy their current needs.

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Winning with consumers is the source of our sustainable financial performance and our way to earning trust and maintain our market leadership. ( https://www.nestle.com/aboutus/strategy) Nestle wants to keep their sub – brands level of standards high to increase their customer satisfaction.

As Nestle owns many other brands its difficult to keep a eye over all the brands. This is where the brand portfolio of the Nestle brands need to stick to the level of management to foresee all the necessary products for any improvements. Nestle states that they have an attractive product portfolio in growing categories with leading market positions. They are a global company with deep local roots, which gives them a unique ability to understand local consumers and adapt fast to their preferences.

Nestle has set up their brand portfolio in such a way that gives them lots of room for improvement on different levels. For example they have a clear path to achieving mid single-digit organic growth by 2020. They have taken decisive actions to improve underperforming businesses through innovation, with better consumer understanding and, when needed, management changes and restructuring. In 2018, turnaround examples included Nestlé Skin Health and Yinlu in China. We can see that Nestle is growing tremendously and is exploding their brand portfolio.

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Engage with influencers in different communities to promote the brand. The more people know about the brand the higher the chances are that they will try it. Nestle needs to keep up to date with all the different products they have by creating new ideas of products. Creating new compelling content on their products will create a sense of excitement for customers. In trying something thats new. I would recommend that Nestle appoints a social media marketing to market the brand on my social media platforms. Not for all the products but just for Nestle to get people excited on the brand.

Believe it or not but by not being consistent allows you for room to improve and better your brand. How many brands are too many , before it gets too much to handle. If Nestle maintains their standards and consistently works on their brand portfolio to best fit their target audience they will only succeed.

Building on to success of Nestle will take lots of hard work ,but team work the more minds they put together the easier it will become to stand out more from their competitors.

Particularly in the business world, even a small act of selfishness, greed or jealousy can have a serious negative impact, showcasing a lack of integrity – and you might not even notice it. If you would not buy what you’re selling, do not sell it.

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Integrated marketing communications means that employees interact with the consumers with the same brand message that the company gives to the public that they do to their employees through advertising and on social media platforms.

Red Bulls international marketing Red bull so calls gives you wings. Even tho we all know this statement is not true , this slogan got a lot of backlash throughout the years. As people buying the product actually thought the energy drink would give them wings when the slogan just meant that it could give you the emotion feeling of being unstoppable.

Red Bulls means of marketing the brand

On Red Bulls digital marketing they use means of campaigns red bulls target audience is aimed on young men that do extreme sports so within their adverts they do extreme events. For example a few years ago Red Bull launched a campaign where they had a guy get launched into outer space by himself and then jump down to earth. This promotes the extreme levels that Red Bull takes to evaluate their target audience in believe the brand message the brand stands for and for the audience to embrace it.

Their social media presence

Red Bull is a great example of a brand that is mainly built on their social media. On their main Facebook page they generally post about 1-2 times per day with updates. Rather than having photos of a can of Red Bull you will find photos or videos of extreme sports or athletes that are sponsored through the company.It falls in line with the overall strategy and promoting the lifestyle choices rather than the simple can.

Red Bull uses 30% of their profits on marketing of the brand, through means of sponsoring music festivals and being a sponsor extreme players in sports. The company has been thinking about what would be effective to advertise their brand. Selling energy drink and sponsoring extreme sports team are different matter. However, they combined their product with the slogan and various supporting activities with their creative plans, and became the most famous and bestselling energy drink company.

Brand resonance

The effective reactions of the consumers thinking about Red Bull are the feeling of superiority because in term of spontaneous notoriety they are top mind, their communication is the best one among the three brands and also because Red Bull helps you to surpass yourself with the promotion of extreme experiences.

The Red Bull resonance is that of the loyalty, attachment and engagement. Their brand community base is strong and excited for new ads and what their next ad will be and that feeling of a desire to experience another taste of Red Bull.

Red Bull has a great brand image , reputation and a strong fan / customer base with a distinct taste for a well rounded energy drink. I would suggest in following them on their social media platforms as well as checking out their experiences on Youtube to get a better understanding on why Red Bull gives you wings

Gucci is one the most renowned and influential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business. 

I’ll be explaining how the brand Gucci uses internal marketing to shape the business and how they embed their values in their employees.

Gucci is one of those brands that some may like and some may find to be a bit out there. In the day and age we live in today , Gucci has been on the lips of many millennial’s has the fashion trends change constantly this is where Gucci stepped up and worked with it.

So what exactly is internal marketing? Internal marketing is the promotion of a company’s objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company’s goals and fostering brand advocacy.

What are the benefits for employees working for Gucci , they work on commission which means the more engaging and helpful they are the more sales they will get. I went through reviews of employees that work at Louis V , Prada and so on. Gucci’s employees gave the highest review on working for Gucci. They receive a good amount of items on discount.One of the employees stated that she feels a sense of pride in the high quality and craftsmanship of the brand. The employees have a connection of feeling apart of a closeness with their colleagues and customers as they love the brand want to grow within Gucci and be apart of their success.

Allowing your employees the opportunity to feel more apart of the brand as they are the face of the brand to their customers. This will keep their spirits high and will allow to want to speak up when they think they is room for improvement with the stores or anything in those lines. Think about it when you walk into a upper class clothing store you expect a professional experience for the price you will be paying for the products. Consumers are paying for service at the same time, so having friend staff with a wide knowledge on Gucci and will know exactly how to treat you and provide you with whatever you need.

What improvements can be done to better the brand. Gucci has seen to be suffering in sales as there has been a decrease in sales , where Louis V has taken them by and has kept up with sales. What could help them. I would say no ideas and talent. Allowing new fresh eyes with ideas to come in and design something no other brand has yet. I would also say having more iconic fashion influence promoting the brand and giving a promotion discount on items. Because who does not like a bit of a discount. This way Gucci will get more word of mouth on their products. Yes we all know about Gucci , but with their competitors and their new ideas and items it makes it very easy for their target market to rather go with a different brand that is seen to be better in the public eye.

These items could do with a new design , to boost more customers wanted what is new and soon to be on trend

The colours on this bag are the Gucci statement colours with the Gucci snake. In my opinion I think Gucci should change it up a bit and see what their target market is after. This can be done by setting up surveys by the employees in store or simply asking customers what they would prefer.

Gucci is on their way to success just like the old days. Creating new ideas and getting more media influence to promote the brand is critical for the growth in their sales. The use of internal marketing should be taken into account and be used to improve the brand.

The story behind the brand

Yuppiechef think about the brand . They are not catering for expert chefs , but rather those who enjoy cooking from the comfort of their own homes with the best quality products to enhance their skills . Yuppiechef was founded in 2006 as a online website where you could buy kitchenware products. The co – founders are Shane Dryden and Andrew Smith who started in Andrews house in the beginning stages of the bsuiness. They packed the boxes themselves as well as delivered them personally to their online consumers in the iconic pink Mini Cooper . This soon become a problem when their orders were growing to be too much for the two of them.

Yuppiechefs way of positioning and being different

To date Yuppiechef is considered one of the pioneers for eCommerce. Why this is you may ask , well Yuppiechef online website was the start of the business before the physical stores were launched 2 years ago in Willowbridge. With the long hours of reformatting the website to be more easy to nagivate and the overall look of the website is where Yuppiechef stands out above the rest.

Positioning means what impact the brand left on the consumers mind is comparison to competitors. What makes consumers come back to yuppiechef rather than going shopping on TakeAlot or At Home. That would be the employees that are educated on the products, their functions and uses for every product in store. If they are walking through the store and they cant find what they are looking for , the mployees can show them what they have online and then from there can carry on with the sale. This puts consumers at ease as its quick and easy to buy for a product in store with the help of someone who knows what they are doing. If you walk into any Yuppiechef you will be greeted in the first 7 seconds of walking into the store. These services are what consumers come back for.

What makes them different

Yuppiechef has a popular wedding registry online that allows you to easily purchase product on a couples registry ,which is then delivered to the married couple whenever is convenient for them to receive all the gifts on the same day from them to their address. Yuppiechef adds a more human aspect to the online website as they is a department that hand writes letters with ever online purchase in their boxes with an iconic Yuppiechef fridge magnet. This allows consumers to feel a sense of acknowledgement that they are more than just a another order number, but rather a real person receiving a product.

Yuppiechef has clearly identified the importance of building customer relationships and focusing its value proposition on superior customer services

What is another competitive advantage

They offer free delivery ANYWHERE in South Africa where other brands do not offer this service. On top of that their turnaround time is as fast as it can be delivered in one day if marked as a Yuppiechef store.On the website you have the option to get into contact with customer support in real time with any of your issues wit ha product previously ordered or any issues that may happen. This sets them above their competitors.

Yuppiechef has a strong idea who their target market is and what they desire to have , as the demand grows stronger everyday for more products.As thus they have recently opened 2 new stores in Joburg and are shortly opening in Somerset . This will cause a decrease in sales for the Willowbridge store , but that is where the employees must deliver the best experience for them to come back to who they know.

Yuppiechef is a brand to follow and learn from , why be like the rest if you can be the best! It is important to position your brand in the best light to the public and grow from competitors mistakes!

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.